A blog dedicated to all things marketing, sales, and business!
Why Landing Page Converts More Than a Home Page Last year's, was my fourth Christmas out of the past five away from home since I moved to Delhi and I was homesick. I was driving past a road when I saw a huge billboard that read “Holiday Homesick Blues: Treat yourself...
Time and again, ‘words’ have proven to be either the greatest boon or the crushing bane of businesses. While a powerfully crafted sales pitch might compel a prospect to seal-the-deal, a distasteful phrase could possibly annihilate opportunities. Therefore, it is...
Every executive from a sales background is well familiar with the distressing situation when a good prospect, on whom they have invested numerous hours and tremendous effort chasing and nurturing, says the inevitable, “We have chosen to work with one of your...
“You never get a second chance to make a first impression.” -Will Rogers As marketing managers, we have to think creatively and use a wide range of marketing concepts to conceive novel ways of communicating with prospects. This job often comes with its share of ups...
In today’s cut-throat business landscape, it has become extremely complex to stand out in the market and rake in revenues. The tough battle of getting your innovative message across requires the leverage of insightful tools; something that adds an edge to the jaded...
Going back to early 90’s, even a single email in the inbox used to excite people, so much! Fast forward to the present, a multitude of email flows into an inbox regularly and considering the ultra-busy schedule of the people, they generally limit themselves from...
Have you ever understood the basics of sales through different binge-watching popular series? It is without a doubt that sales is a game of influence as any large sale will involve people with competing interests, and often we can learn a lot from the fictive shows,...
Day in and out, we witness emerging trends and technological novelties in the market, which promises to successfully streamline organizational processes and trigger the sales graph. It does sound appealing to every organization, doesn’t it? Every business goes through...
Human psychology is an intriguing dimension of science, which is as unique as a DNA. It's formulation and fabrication is highly driven by our own set of thoughts, past experiences, social reality and many more elements which exhort us to think on emotional, rather...
His success in the presidential elections is not an accident. Rather, I believe, we are seeing a master class in showmanship from quite an intelligent president. After Brexit, Donald Trump’s presidential coup was yet another highlight of 2016 which stormed nations and...
To no surprise prospects who agree to work with you and say “let’s get started”, with no warning just disappears. The biggest challenge faced by sales people is perhaps the problem of chasing prospects. Talking about the dynamics of cold calling, we usually expect and...
Who was the first salesperson in the world? Probably the one who sold stone wheels thousands of years ago. And a “yes” became his favorite word ever since. However, I think a salesperson’s second favorite word must be “how”. Don’t worry, you have struck the right...