The day that eclipsed Black Friday!
It’s the day after Thanksgiving and you’re already missing the family time, the turkey, and that post-meal haze! Don’t worry, your friends at SalezShark are here to save the day. Let’s take a break from holiday shopping and instead focus on this magical event that makes it all possible—Cyber Monday. For those of you who don’t know, Cyber Monday is an annual event where retailers offer deep discounts for their products and services online. But how did this phenomenon get its start? Let’s take a brief look at the history of Cyber Monday!
The Birth of Cyber Monday
Believe it or not, Cyber Monday has been around since 2005. The story goes that it was first coined by Ellen Davis, a spokesperson for the National Retail Federation (NRF). She noticed that people were using their work computers to shop for holiday gifts during the Thanksgiving weekend. She observed that most people had access to high-speed internet at work whereas they may not have had access at home. This increase in online sales was dubbed “Cyber Monday” by Davis in order to capitalize off of Black Friday’s success with shoppers looking for deals online rather than in stores.
Cyber Monday Grows Up
Since its inception, Cyber Monday has grown into one of the biggest shopping days of the year. In 2019 alone, consumers spent over $9 billion on purchases made through desktop computers, mobile devices, and tablets during the official 24-hour period known as “Cyber Monday.” This figure is up 13% from 2018’s total sales—an impressive feat considering how long Cyber Monday has been around! As if that wasn’t impressive enough, it has even overtaken Black Friday as the premier discount day of the year since 2017 – and Black Friday has been around since 1952!
Cyber Monday Vs. Black Friday
Okay. So the holiday shopping season is upon us, and that means it’s time to choose between Cyber Monday and Black Friday. Both have their pros and cons, so it’s important to know what you’re looking for before you commit.
If you’re looking for the best deals, then Black Friday is probably your best bet. Stores offer deep discounts on a wide variety of items, and you can usually find whatever you’re looking for. However, Black Friday can be a bit of a nightmare, with long lines and crowded stores. If you’d rather avoid the crazy crowds – especially if you are looking for digital products, such as software – then Cyber Monday is the way to go. You can find great deals without leaving the comfort of your own home, and there’s no need to battle the crowds.
So, which is better? Sorry to burst your bubble if you were looking for a quick answer, but it really depends on what you are looking for! S
SEO: The secret to Cyber Success!
It’s no secret that SEO plays an important role in driving traffic to websites on Cyber Monday. As more shoppers go online to search for deals, businesses need to make sure their websites can be easily found among all the competition out there. By optimizing your website with keywords related to your product or service, you can ensure that you show up higher in search results and attract more customers!
If you want to learn more about how to maximize your sales during mass discount events, such as Cyber Monday, read our blog article on 5 ideas to boost sales this Black Friday/Cyber Monday.
We hope you enjoyed learning about the history of this magical shopping holiday known as “Cyber Monday.” Nowadays it’s impossible to ignore its power—$9 billion dollars worth in fact! If you want your business to capitalize off this huge shopping event then make sure your website is optimized with SEO so shoppers can find you easily among all the other competition out there. And remember—you don’t have to do it alone; SalezShark, with its AI-powered marketing tools, is here to help every step of the way! Happy Shopping!