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Database Marketing: What is it and why should you care?

by | Oct 27, 2022 | B2B Database

You’ve probably heard the term “database marketing” before, but what is it, really? And more importantly, why should you care? In a nutshell, database marketing is a type of direct marketing that uses customer data to create targeted marketing campaigns. By segmenting your customer base and tailoring your marketing messages to specific groups, you can achieve a much higher conversion rate than with traditional marketing techniques.

B2C database vs B2B database

There are two main types of databases: business-to-consumer (B2C) databases and business-to-business (B2B) databases. B2C databases contain information on individual consumers, while B2B databases contain information on businesses. Each type of database has its own advantages and disadvantages.

B2C databases are typically larger than B2B databases, as they contain information on a wider range of consumers. This can make them more expensive to maintain and harder to segment. However, the increased size also means that B2C databases are more likely to contain detailed information on individual consumers, making them more useful for targeted marketing.

B2B databases are usually smaller than B2C databases, as they only contain information on businesses. This makes them easier to segment and easier to maintain. However, the smaller size also means that B2B databases are less likely to contain detailed information on individual businesses, making them less useful for targeted marketing.

Need more leads? Here’s why you should try database marketing (benefits ot database marketing):

Not convinced? Here are three reasons why database marketing just might be the key to taking your business to the next level.

1. Increased ROI: One of the main benefits of database marketing is that it enables you to get more bang for your buck. By targeting your marketing efforts specifically at those customers who are most likely to convert, you’ll see a higher ROI than with other marketing techniques. In fact, studies have shown that targeted direct mail campaigns can generate up to a 2900% return on investment!

2. Greater customer loyalty: Database marketing isn’t just about acquiring new customers; it’s also about retaining the ones you already have. By keeping your customers’ needs front and center, you can create a loyal customer base that will stick with you for the long haul.

3. Improved customer insight: Perhaps the most important benefit of database marketing is the insights it provides into your customer base. By analyzing customer data, you can gain valuable insights into their buying habits, preferences, and pain points. This information can then be used to improve your products or services and make your marketing campaigns even more effective.

Where can I find a B2B database?

A quick google search will result in a ton of different companies claiming to provide verified B2B data for your business, no matter the industry or geolocation, but there’s a catch: 1) buying the data can be expensive. and 2) Even after you have the data, you need the marketing and sales tool to reach out (email, text, social media, etc.) and track your performance in terms of leads generated, conversions, bottom line, etc. Most B2B data providers won’t come with these tools, and that’s where we at SalezShark might be of help.

SalezShark Connect+, our all-in-one marketing tool comes equipped with everything you will ever need from customer discovery to omnichannel outreach via emails, social media, drip marketing, etc. Our B2B database boasts over 15M+ verified data points complete with email ids, key executives, phone numbers, social media handles, etc.; marketing tools are intuitive and come with 24/7 customer support, and we are over 50% cheaper than our nearest competitors.


Database Marketing

SalezShark Connect+ boast over 15M+ verified B2B data points across hundreds of industries from over 4 continents!


And the best part is that you can start for free! We at SalezShark believe that marketing should be simple, accessible, and affordable, especially for the little guy, the startup, the small business that is fighting against the odds to not just survive but thrive. We want to be a part of that journey so give us a shot. You won’t regret it!


And so there you have it—a quick overview of database marketing and three good reasons why it’s worth considering for your business. If you’re looking for a way to increase your ROI, build customer loyalty, and gain valuable insights into your target market, then database marketing just might be the answer.

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